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Provasi
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Foundation
The family-owned brand Provasi is founded in Cabiate, Lombardy, a territory renowned worldwide for the excellence of its interior design solutions and furniture manufacturing. Since the beginning, the Provasi brand is synonym with high-end classic and contemporary furniture, Made in Italy craftsmanship, high-quality materials and finishes, outstanding creativity and design. Each project by Provasi is so much more than sheer interior design: it’s a unique concept for entire spaces.
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THE AFFIRMATION ON A NATIONAL LEVEL
After a decade of tireless work, Provasi is already well-known on a national level, and it’s time to launch the first collections and catalogues. During this decade, exclusive projects such as the Orient Express and the Vatican apartments will solidify the brand’s prestige all over the world.
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A CONSTANT EXPANSION
The expansion continues, and Provasi becomes one of the first Italian companies to dominate the Russian market. The Nineties see the realization of luxurious projects for the American White House, the Kremlin and then-Italian Prime Minister Demita’s personal residence. While keeping its artisanal, customized approach intact, Provasi evolves with the requirements of a market – and a world – that are constantly changing.
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THE SECOND GENERATION
The four founders of Provasi, – brothers Enrico, Roberto, Paolo and Giovanni, – begin to introduce and be supported in the company by the new generations, ready to project the brand into the future. The concept of “classic Italian furniture” undergoes a metamorphosis and the brand follows the lead, still holding onto the universally known shapes and objects that have made Italy a reference point for furnishing solutions. Provasi’s strong corporate identity is embodied by a constant creative process that gives birth to new original collections.
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NEW CONTEMPORARY LINES: MORE-BY-PROVASI AND K-LINE
2010 marks a new evolution and new directions to follow: Provasi outdoes itself, in tune with a market that is undergoing a profound modification. More-By-Provasi is inspired by the Italian and European styles that are typical of the first thirty years of the Twentieth century, while the new K-Line division introduces the new, exclusive collection of modular kitchen, to be combined with the countless interior design pieces by Provasi.
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THE MAXIMUM ACHIEVEMENT
Decades of flawless projects and original interior design solutions allow Provasi to enjoy its peak of maximum success, not only in its homeland and in countless other countries, but also in the Middle East. It’s time for unique and luxurious projects such as the Presidential Palace’s main building in Abu Dhabi. Provasi’s unmistakable footprint is everywhere.
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The Salone del Mobile Design Award
During the 2017 edition of the famous Salone del Mobile in Milano, the most important furniture fair in the world, Provasi wins the prestigious Design Award in the Classic Field, thanks to the brand’s Black & White room, dedicated to the Children & Kids collection. In the picture, then-Italian Prime Minister Paolo Gentiloni and the Mayor of Milan Giuseppe Sala, at the Provasi booth.
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PROJECTED TO THE DIGITAL FUTURE
Provasi’s showroom occupies over 900 square meters in the heart of the Italian furniture department, in Lombardy, and the brand has developed more than 3000 luxury projects around the world. High technology now operates in synergy with traditional craftsmanship: digitalization has become the key. During the recent pandemic, Provasi never stops and shows great foresight, creating the Provasi Confidential digital event and offering its clients all over the world this new platform to get in touch with the team.
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